The Lancer Method helps you build what matters with clarity, structure, and a tactical partnership that stays with you from start to finish.
Whether we spark it together or sharpen what’s already there — we move forward.
INSPIRE · PLAN · EXECUTE
The Lancer Method is a strategic, intuitive, and execution-first approach that helps you ignite, shape, and build what’s next—even if you’re still clarifying what that looks like.
It adapts to your starting point—whether you are exploring a bold new idea, relaunching your business, or pivoting into something more aligned.
This isn’t coaching.
It’s not surface-level consulting.
It’s sleeves-up, done-with-you strategy that actually moves.
It’s part creative strategy, part intuitive insight, part tactical
execution—with the kind of momentum most people only wish they had
behind them.
We start exactly where you are—idea-stuck, mid-pivot, or
launch-ready—and we build forward, together.
This isn’t just about what to do.
It’s how to actually do it—and keep doing it—until it’s done.
“You don’t need more advice. You need movement.”
“I believe strategy should feel like support, not stress.”
~ Dena Lancer
“I believe strategy should feel like support, not stress.”
~ Dena Lancer
I don’t just listen to what you say—I tune into what you mean. Then I help shape that vision into something real: grounded, structured, and built to move.
For over 25 years, I led high-stakes transformation inside powerhouse institutions like Goldman Sachs, Deutsche Bank, Morgan Stanley, and Flagstar Bank. I built systems, navigated complexity, and helped bold ideas move from whiteboard to reality.
What’s always fueled me isn’t just the strategy. It’s the spark.
The vision behind the idea
The energy beneath the overthinking
The moment someone finally sees what’s next—and feels ready to act
Not just consulting — hands-on building with clients at every stage.
Custom blueprints shaped around each client’s goals, timeline, and voice.
Served entrepreneurs, career switchers, clinicians, creatives, and experts.
No matter what stage you’re in — we’ll meet you there, and move forward together.
Not sure where to start?
Book your free 30-minutes consult and we’ll figure it out together.
BOOK YOUR FREE CONSULTATION
Curious how these results happen? Explore The Lancer Method →
“I had no clue what I wanted to do after high school. I felt super lost. Dena helped me figure out what I’m good at, choose a major, stay on top of deadlines, write my personal essay—pretty much everything. Without her, I would’ve been all over the place. I’m way more confident now about what I want to do.”
“I’d been talking about launching my program for over a year—but it never happened. Dena helped me cut through the noise and actually do it. We mapped out every step, and she held me accountable. I launched. I sold out. And I’m finally doing what I said I would.”
“Working with Dena was a game changer. She brought clarity, structure, and a fresh perspective. Professional, reliable, and genuinely invested in our success—highly recommend.”
“Getting laid off shook my confidence but working with Dena helped me rediscover my momentum. While job hunting, she helped me map out a side business I'd always thought about but never started. Her method gave me focus, clarity, and a real income stream when I needed it most. It kept me motivated, and now I have options I never imagined.”
“Before I met Dena, I had a vision of measuring resiliency in the corporate world. She was instrumental in transforming that dream into reality. Her creativity and insight brought everything together seamlessly, making what once seemed complex feel remarkably simple. Her enthusiasm and deep knowledge continually inspire me. Without her guidance, I would have been rudderless.”
“I'd always worked full-time in a corporate setting, but I knew I wanted more freedom. Dena didn't just give me advice, she helped me turn my skills into a real freelance business. From pricing to pitch decks, she guided every step. I feel more confident, more in control, and like I finally own my career.”
“I'd been talking about launching my program for over a year-but it never happened. I'd get stuck in planning or doubt. Dena helped me cut through the noise and actually do it. We mapped out every step, and she held me accountable. I launched. I sold out. And I'm finally doing what I said I would.”
“Dena doesn't just give you a pep talk. She brings real strategy. The combination of intuitive listening, smart business tools, and hands-on execution made all the difference. It's like having a partner in the trenches with you and I am forever grateful for her going above and beyond to help me.”
“I was paralyzed by too many ideas and no direction. Dena helped me prioritize, structure my service, and build a mini-launch plan. Within a few weeks, I had two new clients and a clear path forward. Dena is truly the most down to earth and talented person to work with”
“What I love most is that Dena really sees you. She cuts through all the noise and helps you get to the heart of what matters. I was stuck in overthinking, and now I'm in motion and excited again. She is so amazing to work with”
“I shared some updates about my career with Dena during a casual conversation. A week later, she sent me an eight-page business and marketing plan based on that one talk. I was stunned. The clarity and strategy blew me away. She's now a key part of my team. Dena brings executive level thinking and the clarity of a great teacher.”
“I was working on my therapist license and writing a book— overwhelmed and unsure where to start. Dena didn't just build a plan with me-she stayed in it with me. She helped me pace each phase, stay accountable, and avoid burnout. Her energy is contagious. Her intuition is real. Thanks to The Lancer Method, I'm finally moving forward.”
“Dena Lancer doesn’t just offer plans—she delivers transformation. Working with her, I gained a clear, actionable strategy that not only increased new business and revenue but fundamentally changed how we manage client relationships. Her expertise in building sales trackers, team accountability, and streamlined workflows helped us operate smarter, faster, and with greater confidence. If you want someone who gets into the trenches with you and moves the needle, Dena is the person you need.”
“I just started working with Dena Lancer on my business marketing plan, and she is unbelievable— from the original intake interview to project execution. She is a skilled professional in every area of marketing and branding! I've been in funeral service since 2011, and Dena found the holes in my outreach plan. She crafted a detailed campaign, and makes herself available to walk me through the steps needed to launch the comprehensive social networking, email, and telephone interactions. Dena's imagination and creativity are off the charts!”
Ready To Take Action?
This is your first step toward clarity, structure, and real progress.
Pick a time that works for you — I’ll be there to help.
